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Deep dives into MarTech, Performance Marketing, and AI automation. Practical guides from real campaign experience.

Understanding OCAPI in Salesforce Commerce Cloud

A practical guide to Offline Conversion API (OCAPI) — what it is, how it works, and how performance marketers can implement it to track in-store conversions from digital campaigns.

Mar 15, 2024 Read →

MarTech

5 min read

SPF, DKIM and DMARC Explained for Marketers

A non-technical guide to email authentication — what SPF, DKIM, and DMARC actually do, why they affect your deliverability, and how to set them up without calling your IT team every five minutes.

Jan 20, 2024 Read →