Deenadhayalan
Pongiyanan

Digital Marketing & MarTech Specialist

Performance Marketing Manager with 9+ years scaling revenue across D2C, retail, and app channels. Managed $35M+ in ad spend with 3–8x ROAS. Deep expertise in full-funnel strategy, MarTech integrations, and AI-powered marketing automation.

LinkedIn | 📍 Bengaluru, India | 🌐 Open to relocation
Deenadhayalan Pongiyanan — Digital Marketing & MarTech Specialist
Open to opportunities
9+
Years Experience
$35M+
Ad Spend Managed
3–8x
ROAS Delivered
135+ Cr
Annual Revenue Led

From strategy to execution,
I make data work for growth

Across high-growth startups like Swiggy, Kushals, and Health & Glow, I've built full-funnel marketing systems that connect online and offline revenue. I go beyond campaign management — from MarTech integrations and data warehousing to AI-automated reporting and O2O lifecycle marketing.

Performance Marketing CRM Automation MarTech Integrations Data Warehouse AI Workflows Omnichannel Strategy

My MarTech Stack

📣
Meta Ads
Performance
🔍
Google Ads
Performance
Salesforce MC
Automation
🗺️
Journey Builder
Automation
🔗
OCAPI
MarTech
🗄️
BigQuery
Data
📊
GA4 + GTM
Analytics
📈
Looker Studio
Analytics
📱
AppsFlyer
Attribution
🎯
CleverTap
CRM
🤖
AI Automation
AI
🛍️
Shopify
eCommerce

Let's build something great together

I'm currently open to new opportunities in performance marketing and MarTech roles. Whether you have a role in mind or just want to connect, my inbox is always open.