Open to new opportunities
I don't just run campaigns — I build the systems that compound.
Performance Marketing Manager with 9+ years scaling revenue across D2C, retail, and app channels — full-funnel strategy, MarTech integrations, and AI-powered marketing automation.
9+
years experience
$35M+
ad spend managed
3–8x
ROAS delivered
D
Ask about Deenadhayalan
AI assistant, grounded in his real work
Hi! I'm an AI assistant trained on Deenadhayalan's real work history — his roles, results, and skills. Ask me anything.
$35M+ ad spend managed 135+ Cr annual revenue led 3–8x ROAS delivered 29% retention revenue share 9+ years in performance marketing AI-automated reporting shipped $35M+ ad spend managed 135+ Cr annual revenue led 3–8x ROAS delivered 29% retention revenue share 9+ years in performance marketing AI-automated reporting shipped
9+
Years Experience
$35M+
Ad Spend Managed
3–8x
ROAS Delivered
135+ Cr
Annual Revenue Led
Selected work
All case studies →
Campaigns that became systems
01
Performance Marketing
Omnichannel Performance Marketing — Kushals Fashion Jewellery
135+ Cr annual omni-digital revenue with 23% YoY digital growth
→
02
Marketing Automation
Retention Marketing & CRM Automation — Health & Glow
Retention revenue share grew from 16% to 29% at organisational level
→
03
MarTech Integrations
AI-Automated Reporting & Data Warehouse
Eliminated 15+ hours/week of manual reporting work
→
04
Performance Marketing
North America Launch — Disney BYJU'S International
Delivered first 1,000 customers within the acquisition sprint timeline
→
Worked with big brands
Skills & Tools
My MarTech Stack
📣
Meta Ads
Performance
🔍
Google Ads
Performance
⚡
Salesforce MC
Automation
🗺️
Journey Builder
Automation
🔗
OCAPI
MarTech
🗄️
BigQuery
Data
📊
GA4 + GTM
Analytics
📈
Looker Studio
Analytics
📱
AppsFlyer
Attribution
🎯
CleverTap
CRM
🤖
AI Automation
AI
🛍️
Shopify
eCommerce
Need a growth partner
who ships?
Full-time or fractional — I'm currently open to new opportunities in performance marketing and MarTech roles.