Portfolio

Projects & Case Studies

Real-world marketing challenges solved with data-driven strategy, MarTech engineering, and measurable results.

Omnichannel Performance Marketing — Kushals Fashion Jewellery

Scaled D2C + 100+ retail store revenue to 135+ Cr annually with 23% YoY growth while improving ROAS by 37% across Google, Meta, Programmatic, and App channels.

Meta Ads Google Ads Programmatic OCAPI Google Merchant Center +5

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Marketing Automation

Retention Marketing & CRM Automation — Health & Glow

Grew retention revenue share from 16% to 29% organisationally by building personalised product recommendation flows, gamification campaigns, and WhatsApp chatbots across 65+ retail stores.

CleverTap WhatsApp Business API Email Marketing Google Merchant Center Programmatic (Geo-fencing) +3

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MarTech Integrations

AI-Automated Reporting & Data Warehouse

Built an end-to-end AI-powered marketing data warehouse using BigQuery, Looker Studio, and Gemini Agent Builder that surfaces campaign patterns and answers business questions on demand.

Google BigQuery Looker Studio Gemini Agent Builder Windsor.ai Google Sheets API +4

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Performance Marketing

North America Launch — Disney BYJU'S International

Drove the first 3,000 paid customers for a Disney Learning joint venture in North America, building the full digital infrastructure from scratch across Meta, Google, Amazon, DV360, and Pinterest.

Meta Ads Google Ads DV360 Amazon Ads Pinterest Ads +4

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