Portfolio

Projects & Case Studies

Real-world marketing challenges solved with data-driven strategy, MarTech engineering, and measurable results.

Omnichannel Performance Marketing — Kushals Fashion Jewellery

Scaled D2C + 100+ retail store revenue to 135+ Cr annually with 23% YoY growth while improving ROAS by 37% across Google, Meta, Programmatic, and App channels.

135+ Cr annual omni-digital revenue with 23% YoY digital growth

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Marketing Automation

Retention Marketing & CRM Automation — Health & Glow

Grew retention revenue share from 16% to 29% organisationally by building personalised product recommendation flows, gamification campaigns, and WhatsApp chatbots across 65+ retail stores.

Retention revenue share grew from 16% to 29% at organisational level

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MarTech Integrations

AI-Automated Reporting & Data Warehouse

Built an end-to-end AI-powered marketing data warehouse using BigQuery, Looker Studio, and Gemini Agent Builder that surfaces campaign patterns and answers business questions on demand.

Eliminated 15+ hours/week of manual reporting work

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Performance Marketing

North America Launch — Disney BYJU'S International

Drove the first 3,000 paid customers for a Disney Learning joint venture in North America, building the full digital infrastructure from scratch across Meta, Google, Amazon, DV360, and Pinterest.

Delivered first 1,000 customers within the acquisition sprint timeline

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