Turning data into decisions and campaigns into revenue

Joined with full commitment; however, the escalating regional conflict and surrounding uncertainties made it difficult to continue as originally planned.

Led performance marketing across D2C and 100+ retail stores for a leading omnichannel fashion jewellery brand. Owned digital P&L, 3.5–4.5 Cr/month ad budget, and a team of 5 reportees.

• ▸ 135+ Cr annual omni-digital revenue with 23% YoY digital growth
• ▸ Improved ROAS by 37% and revenue by 55% through omnichannel optimisation
• ▸ Scaled monthly ad budget from 1.5 Cr to 3.5 Cr maintaining target ROAS
• ▸ Implemented OCAPI for in-store tracking and Local Inventory Ads
• ▸ Built Looker Studio data warehouse with Gemini-integrated AI reporting

Managed end-to-end digital performance across e-commerce, 65+ retail stores, and private brand P&L. Drove user acquisition, retention, and omnichannel growth.

• ▸ Grew retention revenue share from 16% to 29% at organisational level
• ▸ Scaled private brand revenue 6x via personalised recommendation flows
• ▸ Implemented Local Inventory Ads — 100x increase in shopping impressions
• ▸ Designed WhatsApp chatbots and gamification loyalty campaigns
• ▸ Ran 70+ documented A/B tests for offer, creative, and communication

Drove North America growth for the Disney Learning joint venture. Managed performance campaigns from account setup to the first 3,000 paid customers. (US & Canada Markets)

• ▸ Managed campaigns across Meta, Google, Amazon, DV360, and Pinterest
• ▸ Set up AppsFlyer and SKAN (iOS attribution) with CCPA and GDPR compliance
• ▸ Built board-level marketing dashboards used in cross-continent meetings
• ▸ Led the first 1,000 customer acquisition sprint across US and India

Set up the full digital infrastructure for a newly onboarded company, covering accounts, CRM automation, and vendor management.

• ▸ Built digital ad accounts, CRM automation, and agency onboarding from scratch
• ▸ Served as single POC for all digital operations across internal/external stakeholders

Managed digital remarketing and user acquisition for Swiggy's food marketplace and new business verticals. Average monthly budget of 6 Cr, scaling to 40 Cr during IPL.

• ▸ Managed 6 Cr average monthly ad spend across FB, Google, Twitter, TikTok, Programmatic
• ▸ Ran 25+ high-budget experiments to improve reactivations without offers
• ▸ Designed Raffle campaign saving approx. 56 Cr in coupon discounts in one quarter
• ▸ Implemented Sustainable Customer Behaviour Change framework

Led full digital transformation for 3 brands across B2C and B2B verticals. Built the marketing function from scratch; promoted to team lead within the first year.

• ▸ 6x ROAS on B2C and 25x ROAS on B2B campaigns
• ▸ 70x increase in enquiries after new digital strategy
• ▸ Ranked 20+ keywords in top 5 positions; 30+ pages in position zero
• ▸ Built and managed team of designers, developers, and content writers