Deenadhayalan — Digital Marketing & MarTech BlogTechnical articles on MarTech, Performance Marketing, Salesforce, OCAPI, email authentication, and AI automation.https://resultsbydeena.com/en-usUnderstanding OCAPI in Salesforce Commerce Cloudhttps://resultsbydeena.com/blog/understanding-ocapi-salesforce/https://resultsbydeena.com/blog/understanding-ocapi-salesforce/A practical guide to Offline Conversion API (OCAPI) — what it is, how it works, and how performance marketers can implement it to track in-store conversions from digital campaigns.Fri, 15 Mar 2024 00:00:00 GMTMarTechOCAPISalesforceoffline-conversionsperformance-marketingtrackingDeenadhayalan PongiyananSPF, DKIM and DMARC Explained for Marketershttps://resultsbydeena.com/blog/spf-dkim-dmarc-explained/https://resultsbydeena.com/blog/spf-dkim-dmarc-explained/A non-technical guide to email authentication — what SPF, DKIM, and DMARC actually do, why they affect your deliverability, and how to set them up without calling your IT team every five minutes.Sat, 20 Jan 2024 00:00:00 GMTMarTechemaildeliverabilitySPFDKIMDMARCemail-marketingDeenadhayalan Pongiyanan